Dancers Deserve Fair Pay – Robert Klah Urges Musicians and Event Organizers

In Ghana’s dynamic cultural landscape, where rhythm and movement breathe life into every celebration, Robert Klah, CEO of Dancetera and organiser of the Ghana Dance Festival, has issued a strong call to action. He is urging event organisers, musicians, and industry stakeholders to show dancers the respect and fair compensation they rightfully deserve.

For years, dancers have played crucial roles in the creative arts but have too often been pushed to the background. Despite their integral presence in high-energy live performances, music videos, and social media dance trends that elevate songs to viral fame, dancers are still treated as secondary contributors to the entertainment experience.

Speaking to Graphic Showbiz, Klah expressed deep concern over the consistent marginalisation of dancers. He emphasised that while the public readily acknowledges singers and instrumentalists, the impact of dancers remains underappreciated.

“The issue of dancers being overlooked is nothing new,” Klah said. “They are foundational to our performances and cultural identity, yet their contributions are frequently taken for granted. When you hear traditional names like Adowa, Agbadza, or Borborbor, the rhythms may be distinct, but what comes to mind first for most people is the dance. It’s the movement that connects us emotionally. Dance is not just entertainment—it’s a living expression of our heritage.”

Klah underscored how dance is embedded in every aspect of African life—from festivals and religious ceremonies to political rallies and everyday joy. Yet, the institutional support for dancers does not reflect this cultural importance.

The CEO lamented the lack of structured platforms and dedicated media coverage for dance, describing the ecosystem as one that restricts dancers from reaching their full potential. “There are very few outlets that genuinely highlight or celebrate dance,” he said. “Without consistent media engagement, how can we raise the profile of this art form?”

Klah called on media houses to take a more proactive role in supporting dancers—not just through dance reality shows, but with documentaries, interviews, talk shows, and features that shed light on their stories, challenges, and achievements.

“Mainstream media hasn’t done enough to give dancers the exposure they need,” he explained. “We lack journalists who are genuinely interested in covering dance. Add to that the minimal sponsorship and funding for dance-specific events, and it’s clear why the sector struggles with visibility and respect.”

He stressed that the narrative must change—and that starts with treating dancers as professional artists. “We need to shift the mindset. These are not hobbyists. These are trained, passionate professionals who deserve contracts, fair pay, and recognition just like any musician or actor,” Klah said.

As the Ghana Dance Festival continues to celebrate the rich diversity of dance, Klah hopes his message will reach those with the power to enact change. He believes that real progress depends on collaborative support—from event planners to media houses and government agencies.

“Let’s invest in our dancers. Let’s create spaces where they can thrive. Let’s tell their stories, fund their events, and above all, pay them what they’re worth,” Klah urged.

In a nation where dance is deeply woven into its cultural identity, the time has come to acknowledge dancers not as background performers but as essential artists who deserve every bit of the spotlight and support.