Belinda Baidoo Hosts Sip and Wine Expo to Promote Made-in-Ghana Fashion

   International fashion model and the Creative Director of BB Boutique, Belinda Baidoo, recently hosted a highly anticipated Sip and Wine shopping experience at her BB Boutique located in Osu, Accra, on Thursday, December 2, 2025. The boutique was transformed into a lively and culturally enriched space, featuring an extensive range of locally made fashion products, including clothing, footwear, and beauty items, all designed to celebrate Ghanaian craftsmanship.

The event attracted an eclectic mix of shoppers, including local residents as well as members of the Ghanaian diaspora, all eager to discover and support made-in-Ghana fashion. The boutique showcased a variety of stylish clothing options, from skirts, tops, and kimonos to both full-length and short dresses, offering pieces suitable for both casual and formal occasions. Each of these fashionable items was crafted using locally sourced fabrics, further enhancing the appeal of homegrown designs.

In addition to the clothing, the expo also featured an impressive selection of beauty products, including hair care items, body creams, and nourishing oils. The beauty range underscored the growing recognition of Ghanaian artisans in the global fashion and beauty industries, as well as the innovative products being created by local entrepreneurs.

As the guests enjoyed sipping drinks, they were treated to a warm and intimate shopping experience, further enhanced by the lively music playing in the background. The relaxed atmosphere provided ample networking opportunities, allowing attendees to interact and share ideas in an informal setting. The combination of shopping, socializing, and entertainment made for an enjoyable evening, where visitors were able to engage with the diverse products on offer.

Speaking to Graphic Showbiz in an exclusive interview, Belinda Baidoo explained the broader goals of the event. “This occasion is not solely about showcasing the beauty and quality of made-in-Ghana wear and other beauty products,” she said. “It’s also about empowering women within the fashion industry.”

Drawing on her extensive experience in the global fashion scene, Belinda emphasized her commitment to uplifting others, especially women, and giving them a platform to shine. “I believe it’s important to use my influence to celebrate the immense talent we have here in Ghana,” she added. “Through this event, we aim to elevate local designers, bring attention to our unique fashion culture, and foster a sense of pride in our country’s creative achievements.”

For many attendees, especially those from the diaspora, the event provided an opportunity to reconnect with their heritage while discovering modern interpretations of traditional Ghanaian designs. The fusion of local textiles with contemporary styles was praised for its innovative approach, blending tradition with modernity to create pieces that appealed to a wide audience.

Additionally, the expo resonated with patrons interested in supporting sustainable and ethical fashion practices. By promoting locally-made fashion and beauty products, the event encouraged consumers to make responsible and conscious choices, which is a growing trend in the global fashion industry.

The Sip and Wine Expo not only offered a platform for showcasing the work of talented Ghanaian designers but also highlighted the importance of supporting local craftsmanship and entrepreneurship. As Belinda Baidoo continues to make her mark in the fashion world, her efforts are contributing to the growth of Ghana’s presence in the global fashion landscape. The event further solidified her role as a key advocate for local creativity and empowerment in the fashion industry.

The Sip and Wine shopping experience was a successful celebration of Ghanaian fashion and beauty, offering a unique blend of culture, style, and community. By hosting such an event, Belinda Baidoo has made significant strides in promoting made-in-Ghana products, empowering women in the industry, and showcasing the country’s rich talent to both local and international audiences. The event was a testament to the growing global recognition of Ghanaian fashion, and it continues to inspire both emerging designers and shoppers to take pride in locally crafted goods.