Prof. Antwi Holds NPP Responsible for ‘Sisi Fia’ Minority in Parliament

Professor Enoch Opoku Antwi, an Associate Professor of Leadership and Management at Viterbo University, has criticized the ruling New Patriotic Party (NPP) for their defeat in the 2024 presidential and parliamentary elections, blaming their ineffective campaign strategy and lack of focus. In an exclusive interview with renowned broadcast journalist Afia Pokua, popularly known as Vim Lady, Professor Antwi shared his insights into why the NPP’s performance in the elections was not only disappointing but avoidable.

Professor Antwi emphasized that the NPP’s failure to win the 2024 elections stemmed from their failure to connect with voters and effectively communicate their message. He explained that the NDC, in contrast, had thoroughly prepared for the election and made a concerted effort to reach all corners of the country, delivering their message with clarity and purpose. “The NDC did their homework,” he said, highlighting the contrasting approach of the two parties. The NPP, according to Antwi, appeared distracted and failed to engage meaningfully with the electorate.

He particularly criticized the NPP’s choice of campaign focus, pointing out that while the NDC resonated with the people through a compelling and focused campaign, the NPP seemed preoccupied with distractions. One major example he cited was the party’s emphasis on the viral “Sisi fia” dance associated with King Paluta’s “Makoma” song. Professor Antwi argued that a political party with aspirations to win national elections should not spend excessive time on gimmicks like these, but should instead concentrate on addressing the pressing issues that matter most to the citizens. “How can a party that wants to win a national election spend so much time on gimmicks instead of focusing on the real issues?” he asked, expressing frustration at the NPP’s approach.

The result of this misdirected campaign, according to Professor Antwi, was the NPP’s poor showing in the elections. He referred to their performance as a “Sisi fia minority,” alluding to the fact that the NPP lost substantial ground in Parliament, allowing the NDC to secure an unexpected two-thirds majority. “The NPP only has themselves to blame,” he remarked, arguing that the party had been consumed by distractions and failed to address the serious concerns of voters. This lack of focus, he argued, led to their eventual downfall in the elections.

While he was highly critical of the NPP’s handling of the election, Professor Antwi did not overlook the efforts of Dr. Mahamudu Bawumia, the NPP’s flagbearer. Despite the challenges the NPP faced, he acknowledged that Dr. Bawumia had run a strong campaign and demonstrated considerable resilience. “Bawumia ran one of the most commendable campaigns,” he noted, recognizing the Vice President’s dedication and hard work under difficult circumstances. He also stressed that Bawumia’s efforts should not be underestimated, despite the overall outcome of the election.

Professor Antwi’s analysis of the NPP’s failure in the 2024 elections offers valuable insights into the dynamics of political campaigns in Ghana. His critique underscores the importance of staying focused on the core issues that matter to voters, as well as the need for political parties to avoid getting sidetracked by superficial distractions. According to him, the NPP’s failure to do so was a key factor in their defeat.

Moreover, the Professor’s observations point to broader lessons for political parties in Ghana as they prepare for future elections. Political campaigns should be centered around the electorate’s concerns, with a clear and resonant message, rather than relying on gimmicks or distractions. The 2024 elections have ignited discussions on the need for political parties to adapt and refine their strategies to stay relevant to the changing needs of the electorate, ensuring they maintain the trust and support of the people. For now, the NPP’s loss in this election serves as a cautionary tale of how a lack of focus and ineffective campaigning can lead to a devastating defeat.