"Support for NPP in Ashanti Region Declines from 56% to 37%, While NDC Rises to 38%

Independent research firm Global InfoAnalytics has recently published a survey showing a substantial shift in political allegiances within the Ashanti Region, traditionally a stronghold for the New Patriotic Party (NPP). The findings, released on January 31, 2025, highlight a notable decrease in the NPP’s support base, which has dropped from 56% in November 2024 to 37%. In contrast, the National Democratic Congress (NDC) has experienced a remarkable surge in support, rising from 17% to 38%.

The survey, which specifically focused on the Ashanti Region, reveals a dramatic 19 percentage point decline in the NPP’s backing in the wake of its heavy loss in the general election. The NPP’s loss appears to have contributed to a shift in voter sentiment, with many former supporters gravitating towards the NDC. The NDC, in turn, has seen an impressive 21 percentage point increase in support, signaling a significant shift in the region’s political dynamics.

The poll, conducted by Global InfoAnalytics, provides valuable insights into the changing political landscape of the Ashanti Region. The results underscore the increasing competitiveness of the NDC, traditionally considered weaker in the region, and indicate that the NPP may be facing a challenge in maintaining its dominance.

In addition to the political changes, the survey also highlighted growing optimism among residents of the Ashanti Region about their future prospects. A record 56% of respondents now believe that their standard of living will improve in the next 12 months, marking the highest level of optimism recorded since polling began. This figure represents a sharp rise compared to the same period in 2024, when only 35% of respondents shared this outlook.

The survey also revealed that more than half (52%) of Ashanti Region voters now believe their standard of living has improved compared to January 2024. This figure contrasts sharply with just 17% of respondents who reported an improvement in their living conditions a year ago. Additionally, the proportion of residents who feel their standard of living has worsened has dropped significantly, from 63% in January 2024 to just 13% in the latest survey.

The increase in optimism about personal living conditions may be tied to a variety of factors, including changes in the regional economy, improved infrastructure, and perhaps a shift in expectations following the political developments. It is also notable that these changes have coincided with the NDC’s growing political influence in the region.

Global InfoAnalytics highlighted that the surge in optimism and the shift in political support are significant indicators of a potential realignment in the Ashanti Region’s political dynamics. This shift could have substantial implications for future elections, as the region has traditionally been a major stronghold for the NPP. The survey results suggest that the NDC could be gaining ground in areas that were once considered out of reach for them.

The findings also offer important insights into the mood of the electorate in the Ashanti Region, which may be reflective of broader political trends across the country. The increase in optimism about personal living standards and the rising support for the NDC could be seen as a reaction to the challenges faced by the NPP, as well as a desire for change and a more inclusive political environment.

Global InfoAnalytics’ latest survey reveals a significant shift in political support in the Ashanti Region, with the NPP’s once-solid base eroding and the NDC gaining ground. Coupled with the growing optimism about the region’s future, the survey suggests that the Ashanti Region may no longer be the NPP’s uncontested stronghold it once was. These developments could signal a more competitive political landscape in the coming years, with potential implications for both the NPP and the NDC in future elections.